Many designers have collaborated with Target over the years. Some of the designers that have been featured consist of Jason Wu, Missoni, Peter Pilotto,Phillip Lim, and more. To keep the successful collaborations going, Target has announced that they will be partnering with former Spice Girl, Victoria Beckham. If you have been a fan of VB’s style, then this collection is for you.
The collection will include more than 200 items for women and kids. This will be Victoria Beckham’s first foray into designing children’s wear. Victoria Beckham for Target ranges in price from $6-$70, with most items under $40. The offered sizes are XS-3X for women and NB-XL for girls, toddler and baby. The collection will be available April 9 through April 30, 2017, or while supplies last, at all Target stores and Target.com. Select pieces will be available for global shoppers via VictoriaBeckham.
What was the biggest difference designing for kids for the first time compared to designing for women?
Designing for children is something I’ve wanted to do for a long time, so I was incredibly excited to be able to incorporate children's wear into this collection. When working on it, I really felt I could tell a story and have fun with it. I think the clothes reflect just how much fun I had designing them! Being a mother has helped me understand what’s important when it comes to the category. I have had years of learning that function is often just as important as form. Children need to be able to feel comfortable and free in what they wear. It’s really all about finding a balance between the fun elements and the real-life functionality of a garment.
What interested you in working with Target?
For a while now, I have been thinking how great it would be to work on clothes for a customer that either doesn’t want to pay or can’t pay designer prices. I love the idea of opening the brand up to a wider audience and being able to share my vision with a broader customer base. So when Target proposed a collaboration, it was an easy decision to make.
The best way for me to learn about new areas is to work with an expert in that field. In order to do something well, you need to surround yourself with the right people. It has been such a pleasure working with their team. They have provided me with is a really unique opportunity to connect with families across the U.S. I’m so excited for the months ahead, and for everyone to see a collection that I am really proud of.
Now, ladies are you ready for a Victoria Beckham x Target collection?
Source Balleralert
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